A New York Times article recently pointed out that Barnes & Noble’s Nook Color is enjoying healthy sales, and that quite a lot of the content being sold for it is in the form of women’s magazines. The article continues by pointing out that, according to a recent study, women outbuy men in reading material by 3 to 1, and that publishers have been surprised and encouraged by the volume of magazine sales on the NC (as I like to call the device… sorry, but “Nook Color” just doesn’t roll off my tongue). And the article compares the device’s popularity with the iPad, the other device through which publishers like to sell their magazines, but which is not doing as well in magazine content as the NC.
None of this is surprising to me… in fact, it often amazes me that we hadn’t seen this growth much sooner. Continue reading