Facebook: 10.4 percent of nothing

Standard

Let’s see… 10.4% of nothing is…

An article on Saturday’s Mashable illustrates the relative amount of traffic driven to publishers from various methods of social media, and makes it clear that Facebook sends more customers to publishers than any other social media combined.

Editor Neil Marr went so far as to say to his Facebook followers: “Trying to sell your book? Seems you’re at the right place.”

But once again, I’m presented with the incredible dichotomy between the realities for mainstream publishers and the realities for self-publishers… most notably, myself. Continue reading