Another promo fail

Standard
Sarcology ad

Sarcology ad card, sent to a convention. The entire shipment was lost.

A few months ago I thought I’d give another try to advertising at a convention that I couldn’t attend.  I wish I could’ve been more optimistic about the idea: Two years ago, I sent a box of beautifully-printed promo cards to a convention, paid to be added to every swag bag at the con; the entire box was lost by the con managers; I was refunded my distribution money, but naturally I lost the printing cost… and no one ever saw a single card.

Nevertheless, I decided to try for something I knew would be seen: placing ads in the con program book.  Everyone gets a book—many people even hold on to them as souvenirs of the con—and assuming they were printed well, it would result in nice snazzy ads in the hands of every convention-goer.  Continue reading